PLAY-DOH | FRESH CAN PRINT CAMPAIGN

Hasbro wanted to focus on driving sales of individual Play-Doh cans rather than playsets. This creative concept turned a perceived product weakness — that Play-Doh doesn't last forever — into a celebration of unstructured play.

Through a series of darkly humorous scenes, the temporary nature of Play-Doh became part of its appeal, celebrating the endless possibilities of a child's imagination.