DOHVINCI GLOBAL CAMPAIGN
Recognizing the limitations of positioning DohVinci as one-and-done playsets, the strategy was shifted to reveal its greater potential as a creative medium and art tool.
The DohVinci Platinum Styler :20 TV spot captured the spirit of creative exploration through four girls experimenting, making, and sharing their individual creations. Through parallax, seemingly unrelated artworks come together as the camera shifts perspective, revealing a unified composition that celebrates the limitless possibilities of individual creativity and shared play.
The campaign drove a 580% sales lift across the DohVinci product range.
THE SOCIAL CAMPAIGN
The campaign extended to Instagram and YouTube, inspiring children to make the world their own.
Social content demonstrated how DohVinci could personalize bedroom accessories, create handmade gifts for friends, or simply become a medium for doodling and spontaneous creative play. Each execution reinforced the idea that possibilities were limitless.
THE HOW-TO VIDEO
Instructional videos transformed product demonstrations into creative inspiration, showing children how to use DohVinci’s tools and techniques to explore new possibilities. By making the creative process approachable and encouraging experimentation, the content helped turn product interest into hands-on participation.