ART & PERFORMANCE SOCIAL CAMPAIGN

Following its Melbourne premiere, SET A|PART, a multidisciplinary performance combining contemporary dance and visual art, headed to Sydney for a second run.

A social media campaign was developed drawing inspiration from the performance's backdrop projections, translating its exploration of place into a series of handmade and digital collages.

Torn paper, layered imagery, expressive textures and bold typography created an unexpected tactile presence in the digital space, offering audiences a visual introduction to the world of the performance while building anticipation for its Sydney engagement.