L.C. FRANKE | STILL IN BLOOM
THE CHALLENGE
L.C. Franke began with an ambitious vision: a new artistic identity that would take a musician and songwriter from his indie rock past to that of a sophisticated crooner, determined to save the world one love song at a time.
The challenge was to translate that musical evolution into an entirely new visual world. Working in close collaboration with the artist, we set out to discover who L.C. Franke would become visually, defining everything from his personal style to the larger aesthetic language surrounding the music.
The goal was to give L.C. Franke a visual presence as distinctive as his sound.
THE WORK
Old Hollywood romance meets contemporary irreverence. A little elegance, a little mischief, and an unapologetic belief in the power of love.
Drawing on classic cinema and the visual language of the crooner, we combined rich colors, bold typography, intimate portraiture, and personal styling to create something distinctly L.C. Franke.
From album artwork and advertising to custom jewelry and merchandise, every detail contributes to a visual world that feels both timeless and unmistakably his own.
THE SINGLES AND THE LP
Each release became its own expression within the larger L.C. Franke story. From individual singles to Still in Bloom, the artwork shifts with the music while remaining connected through a shared visual language.
THE DEVELOPMENT
The identity came to life through details. From hat shopping and wardrobe consultations to original portraiture, custom jewelry, and a distinctive insignia, our collaboration explored every facet of how his personal style and visual identity could become one.
A signet ring, a cocktail napkin, a silk scarf. All pieces of an evolving mythology. Each detail adds another layer to his story, blurring the line between visual identity and the world he inhabits.
THE DEMO PACKAGE
A first introduction to the mystique of L.C. Franke.
Designed as an invitation into his world, the package pairs a bound booklet offering glimpses of the artist's story with three demo tracks pressed onto a 45 RPM record.
Together, the music, storytelling, and tactile design create a memorable introduction, offering a taste of what's to come.
THE SOCIAL MEDIA
L.C. Franke's world extended into a digital presence that carried the same romance, wit, and distinctive visual style.
From multi-slide carousels to video introductions and outros, we developed a consistent visual language that could evolve with the artist, making every post another expression of his identity.
THE ADVERTISING
From promoting L.C. Franke's SXSW showcase to announcing Still in Bloom on the windows of Austin's legendary Waterloo Records, the advertising brought his identity into the public eye.
THE MERCHANDISE
His style became an opportunity to create something his audience could make their own.
Each piece carries L.C. Franke’s distinctive aesthetic beyond the music, turning merchandise into an extension of his world.
THE IMPACT
L.C. Franke emerged with more than a new look. His musical direction was translated into a distinctive visual identity, personal style, and an entire world of storytelling. From the clothes he wears to the records he releases, every detail contributes to an identity that is unmistakably his own.
The first pressing of Still in Bloom sold out, and L.C. Franke received media acclaim as this new chapter continues to unfold.
The collaboration brought together brand strategy, artistic vision, storytelling, and hands-on creative craft to accomplish something far beyond conventional branding. Together, we brought an entirely new world to life around the music, giving it a visual presence that audiences can recognize, experience, and connect with.